As an online business owner, surely you've heard of Alexa.
If you haven't, Alexa is a subsidiary of Amazon, which keeps a
"top billion sites" chart where every webpage on the planet has its
place. Beginning with Google and Facebook, it goes all the way down
to the gazillionth site no one has ever heard of.

Having a good Alexa ranking is a must for any successful online
business, but it can be very difficult to obtain. An improved Alexa
ranking can help you to attract investors as well as advertisers.
It may also help bolster your business' trustworthiness, as many
consumers feel more secure doing business with sites which have a
higher Alexa ranking.