So I have to give a presentation to my boss in a couple of days, and I have no idea where to start on this.
Basically he wants to know why, for example, when I type in "Zellers" it generates 6 links in the bottom, "Store locator", "Liquidation", "Return Policy", etc. He wants to understand how these links are generated, and whether there is any way to customize what links are generated on the bottom.
He was also curious, I'm not sure why though, about how Google retrieves dates for events and makes them come up - for example, when I type in "Good Friday", it will say "Good Friday is Friday, April 6th" Any help with plenty of sources and lots of information would be greatly appreciated, I don't want to screw this up and I'm pretty stuck on where to begin.

Sorry if this is the wrong forum for this, if it is can someone please point me in the right direction?

Thanks



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