The missing Google Analytics manual for marketers & entrepreneurs.

Buy this e-book and learn how to:
  • Set up Google Analytics
  • Define business goals
  • Set up tracking for those goals in Google Analytics
  • Calculate the $ value of one visitor to your web site (even if you’re not running an online store)
  • Track value and growth generated by specific web sites and search terms
  • Grow value based on real data


You have Google Analytics, but you never use it.

Admit it.

That’s because it’s a pile of numbers: Overwhelming, unhelpful and a lousy use of your time.

Most analytics books do it wrong. They walk you through each feature, one at a time: Do this. Try that. Look at the pretty report.

All that gets you is an overwhelming pile of data, and zero insight.

This book will change all that. The Fat-Free Guide to Google Analytics is the missing manual for business: The one guide that can help you make the connection between real value – dollars and cents – generated by your web site and the the data you get from Google Analytics. It’s the first business analytics guide.

About the author

Ian Lurie is a 15-year internet marketing veteran and CEO of Portent Interactive. He’s a communicator first, internet marketer second, and takes a direct, buzzword-free approach in all of his work.

He’s the co-author of The Web Marketing All-In-One Desk Reference for Dummies. Other books by Ian include Conversation Marketing, The Fat Free Guide to SEO Copywriting and The Unfun Parent: Keeping your children safe and happy in the Internet age.

Ian speaks at many conferences each year, including Ad:Tech Tokyo, SEMPDX Searchfest, SMX West, the SEOMOZ Pro Seminar, Internet Marketing Conference Calgary and PubCon.

He also writes almost daily at Conversation Marketing, the blog. Conversation Marketing is in the top 50 of Advertising Age’s top 150 marketing blogs.
He lives in Seattle with his wife and two children, as well as two cats, two guinea pigs and the occasional raccoon visitor.

price: $8.50 via paypal



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